How do you combine brand, performance marketing and AI to scale? Examples of my work building brands and the engines underneath them.
Embedded as CMO for a pioneer in GLP-1 and wellness subscriptions. Rebuilt brand, full-funnel experience, paid + lifecycle, A/B testing program and creator partnerships.
SVP for a high-growth start-up and leader in dermatologist-prescribed customized hair growth medicine. Built brand and full-funnel experience with limited start-up resources.
Re-brand and marketing strategy for the personalized hair-color pioneer, featured by Forbes during the salon shutdown era.
End-to-end brand development for a personalized at-home hair color subscription: visual system, packaging, voice, and launch GTM.
Re-brand and marketing strategy for an iconic professional color brand: refreshed identity, campaign architecture, salon stylist pipeline and B2B + consumer dual-track.
Brand development and strategy for a personalized, color-depositing hair-care line, featured in Nylon for category innovation.
CMO leadership for a telehealth allergy brand, covering brand development and end-to-end growth foundations.
CMO for the pioneer in premium hair styling tools, sold via Sephora, Nordstrom, Amazon, and D2C. Led the launch of the Aire360 line extension across retail, TikTok, Instagram, and PR, leveraging creator, retailer, and brand partnerships.
Head of Marketing for the leader in premium professional hair color, care, and styling in the US. Drove +22% revenue growth by unifying brand, trade, and digital marketing under one leadership, fostering cross-functional collaboration and leading a team of 20. Developed a full innovation pipeline, fueling category growth and market share.
If you're a founder looking for a marketing partner who can run the system end-to-end, let's talk.
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