Vera Koch.
Fractional CMO and operator. Brand-trained, performance-obsessed, AI-fluent. I build marketing systems that compound.
I've spent the last decade building marketing functions inside founder-led companies, as SVP, CMO and now as a fractional partner. My career has run on a simple bet: the brands that win pair an editorial-grade narrative with a measurable, modern demand engine. Most companies pick one. I build both.
What I actually do.
I embed with founder-CEOs as a Fractional Chief Marketing Officer for 6+ months at a time. I run the marketing function end-to-end: strategy, brand, demand, lifecycle, team, agencies, P&L, and leave behind an operating system the company can keep running.
- Brand narrative, positioning and visual systems
- Full-funnel demand: paid, lifecycle, CRO, CTV, creator, affiliate
- AI-leveraged workflows, briefs, and team rituals
- Hiring marketing leaders and consolidating agency stacks
Where I've operated.
Chief Marketing Officer · ReflexMD. Embedded CMO for a leader in GLP-1 and wellness subscriptions. Lifted conversion 3× by upgrading brand and the full-funnel experience. Scaled daily new-customer acquisitions 4× across paid search, paid social, A/B testing, CRM optimization, CTV, affiliate networks, and creator partnerships.
Chief Marketing Officer · T3 Micro. CMO for the pioneer in premium hair styling tools, distributed via Sephora, Ulta, D2C, Nordstrom and Amazon. Led the AIRE360 styler launch with a 360° campaign across TikTok, IG, PR and creator partnerships in close collaboration with retail partners, driving double-digit sales growth and 3× social engagement.
SVP of Marketing · Happy Head. Scaled ARR from $5M to $32M with 30K+ loyal customers. Created a new brand and full-funnel experience with limited start-up resources, lifting conversion 65%. Delivered 4× ROAS at −25% CAC by integrating brand and performance.
Earlier: Re-brand and strategy for PRAVANA, brand development for Colorsmith and AURA, re-brand and growth for eSalon, CMO for AllergyRx.
Why Stories & Scale.
The name is the practice. Stories, because nothing compounds like a brand the market actually remembers. Scale, because narrative without an engine is just an essay. I started this practice to give founders one partner who can hold both, and use AI to do it with leverage their competitors can't yet match.
Outside work.
Based in Los Angeles. Speaker on brand-meets-performance leadership. Quoted in Forbes, Nylon, AdWeek and on the We Are The Board podcast. Always up for a coffee with founders building something thoughtful.
