Hi, I'm Vera Koch

I scale brands by combining brand story, strategy, and performance marketing into one cohesive growth system. Welcome to Stories & Scale. Let’s build the foundation, and the momentum to grow your business.

Services

Brand & Growth Strategy

Performance Marketing

Integrated Marketing

Brand Development & Positioning

Creative Direction

Team Leadership

Creator Marketing

Brand Portfolio

Schwarzkopf Professional

eSalon

How I Help Brands Grow

Branding & Positioning

Define or refine your brand story, value proposition, and differentiation.
Align brand strategy to business goals and customer demand.
Build brand systems that scale across multiple channels including D2C, retail, and partnerships.

Growth & Performance Marketing

Design and optimize the full-funnel experience , from acquisition to conversion to retention.
Lead paid media, lifecycle/CRM, testing, creator & partnership strategies.
Balance short-term performance with long-term brand equity.

Go-To-Market & Innovation

Lead launches, expansions, and category creation.
Partner with product, science, and operations to translate innovation into demand.
Build GTM roadmaps that align teams, timelines, and budgets.

Team Leadership & KPIs

Build and mentor high-performing, resourceful teams.
Create clarity across agencies, internal teams, and vendors.
Establish KPIs, dashboards, and operating models tied to KPIs and ROI